Building Legacies Through Strategic Mergers & Acquisitions
Van Driel Capital guides founders through every
step of an exit
With nearly a decade of experience in e-commerce
We are a leading M&A firm managing the exit process exclusively for consumer goods and e-commerce business owners. Providing a hands-on approach that ensures tailored strategies and meticulous execution for successful exits.
Exits don’t happen by chance, they happen by design.
Our Process
01
Preparation
This is where most exits are won or lost. We transform your business from founder-dependent into a clean, transferable, investor-ready asset. Financial clarity, operational structure, legal readiness, risk reduction, and a complete data room. The goal is simple: maximise valuation by eliminating risk
02
Positioning
A prepared business creates leverage. We operate through a global, off-market network of private equity groups, strategic acquirers, family offices, and vetted operators. By controlling the narrative and managing conversations strategically, we create competitive momentum and position you to negotiate from strength.
03
Transaction
We lead negotiations, structure the LOI, and manage every stage of due diligence. Our role is to protect your interests while maintaining momentum by controlling information flow, coordinating legal counsel and preventing the value erosion that typically happens between handshake and closing.
The relationship doesn't end at the wire. We remain available for guidance and make sure this life-changing milestone is properly celebrated.
The Fundamentals
1. E-commerce driven
We work exclusively with e-commerce and consumer brands, bringing deep operational experience and M&A expertise across the full spectrum of digital commerce. Our sector focus allows us to understand every nuance of your business and market.
4. Global Presence
With a buyer network spanning the entire globe, we maintain a global, off-market network of private equity groups, strategic acquirers, family offices, and vetted operators. Your brand is introduced only to qualified, high-value buyers with proven acquisition track records.
2. By founders for founders
Our firsthand experience building and exiting shapes everything we do. We understand both the financial mechanics and the emotional weight of a life-changing exit, giving founders a partner who has been in their position.
5. Preparation Value
Brands that prepare command stronger multiples and better terms. Our preparation work is designed to transform your business into a buyer-ready asset long before negotiations begin, turning founder dependency into transferable value.
3. Process and structure
Our process is engineered for precision and results. Every engagement follows a structured preparation framework that strengthens financials, operations, and market positioning, designed to maximize valuation by eliminating buyer risk.
6. Success rate
In an industry where most e-commerce exits fail to close, our success rate consistently exceeds 80%. Our disciplined approach is designed to remove friction and risk before they appear, ensuring deals close on the terms we negotiate.
Representative Prior Engagements
Fashion Brand Exit
Transaction Type: Full Exit Advisory
Acquirer: Private Equity
Region: Europe & North America
Supplement Exit
Transaction Type: Full Exit Advisory
Acquirer: Private Buyer
Region: Europe & North America
Sporting Goods Exit
Transaction Type: Full Exit Advisory
Acquirer: Private Buyer
Region: Europe
Sleep &Wellness Exit
Transaction Type: Full Exit Advisory
Acquirer: Private Buyer
Region: Europe
Toys & Hobby Exit
Transaction Type: Full Exit Advisory
Acquirer: Private Buyer
Region: Europe & UK
Accessories Exit
Transaction Type: Full Exit Advisory
Acquirer: Private Buyer
Region: Europe & North America
Wellness Exit
Transaction Type: Full Exit Advisory
Acquirer: Strategic Buyer
Region: Europe
Fashion Brand Exit
Transaction Type: Full Exit Advisory
Acquirer: Private Buyer
Region: Europe
Electronics Exit
Transaction Type: Full Exit Advisory
Acquirer: Private Equity
Region: North America
Supplement Exit
Transaction Type: Full Exit Advisory
Acquirer: Private Buyer
Region: Europe
Supplement Exit
Transaction Type: Full Exit Advisory
Acquirer: Private Buyer
Region: Europe & North America
Accessories Exit
Transaction Type: Full Exit Advisory
Acquirer: Aggregator
Region: North America
Fashion
Engagement Type: Strategic Advisory
Focus: Exit-Preparation
Region: Europe
Health & Wellness
Engagement Type: Strategic Advisory
Focus: Co-Founder Buyout
Region: North America
Food & Beverage
Engagement Type: Strategic Advisory
Focus: Exit-Preparation
Region: Europe
Supplement
Engagement Type: Strategic Advisory
Focus: Exit-Preparation
Region: North America
Frequently Asked Questions
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The timing is up to you, but being exit-ready at all times is essential. If you aren’t prepared, you risk missing out on a once-in-a-lifetime, “golden ticket” offer and that opportunity might never come again.
Always being ready to exit puts you in control, allowing you to choose the best path forward for your brand on your terms, whether that means seizing a great offer or continuing to grow.
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You should be preparing from day one. Founders who wait for “perfect” conditions often end up with lower valuations and fewer options. Brands that delay exit readiness lose leverage, end up at the lower end of the multiple, and ultimately leave significant money on the table. Building an exit-ready brand from the start gives you control and ensures you’re positioned to seize the best opportunities when they arise.
Early preparation not only boosts your brand’s valuation but also strengthens its financials, operations, and margins, positioning it for both growth and an optimal exit.
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The foundation of valuation is built on financial metrics like revenue, EBITDA, and profitability. Strong products and a loyal customer base also play a critical role. Beyond that, factors such as growth rate, recurring revenue, reviews, and average order value (AOV) can significantly impact how buyers assess your brand.
However, the single most important factor is risk. The lower the perceived risk, the higher the valuation. Buyers look for businesses with stable operations, defensible market positioning, and clean financials, brands that don’t just generate revenue but are built to last.
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We work with a carefully vetted network of buyers, including private equity funds, strategic acquirers, aggregators, and high-net-worth individuals from around the world. Every buyer we engage with meets the highest standards, ensuring they have the financial strength and operational expertise to close deals successfully.
Many of our buyers are long-term partners with whom we’ve completed multiple transactions with trusted acquirers who understand the true value of high-performing e-commerce brands. This ensures not only a smooth exit but also a secure and professional transaction for every brand owner we represent.
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When a brand is fully prepared, we’ve closed deals in as little as two months. On average, the full exit process takes 6–12 months, depending on deal size. Larger transactions, typically $10M+, involve more stakeholders and additional considerations, which can extend timelines, while smaller deals generally move faster.
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We handle every aspect of the exit. From preparation to closing. Our team ensures your brand is fully exit-ready, increasing its value, minimizing risks, and positioning it for the best possible outcome.
We lead high-stakes negotiations, coordinate with buyers, lawyers, and advisors, and manage the entire process to secure a seamless and high-value transaction.
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It would be strange if you weren’t unsure. Every founder we’ve worked with has had doubts at some point. Selling a business is a major decision, and timing is everything.
We’re always happy to have a conversation, assess where you and your brand stand, and help you understand what a successful exit could look like, whether that’s now or further down the road.
Secure Your Legacy
If you would like to connect with a member of our team, please enquire below.